'', This was everywhere in the Fifties, this is, You cut to - this is after Helvetica was in. But if l see today designers, they use all, So l started using, gradually, grids for my, l think it was in 1993 that l bought my first, l would have liked to have in the sixties the, and especially all the layers you can bring, We had the greatest problem in the sixties. If there is any that deserves the honour, it is definitely Helvetica. Going out on the street will never be the same again, you will find Helvetica everywhere. I just love, I just like looking at type. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. Erik Spiekermann: [sighs] Why is bad taste ubiquitous? Also I'm not sure I completely buy into the theory that advertising in certain fonts has a subconscious effect on what I'll buy. A feature-length film directed by Gary Hustwit was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957. https://www.quotes.net/movies/helvetica_125195, https://www.quotes.net/movies/helvetica_quotes_125195. Type is saying things to us all the time. There was nothing cooler it seemed to me as a teenager than writing for a music mag, so I went out and published my own from scratch, 80 color pages. The maker wanted to so something new, something different. Other designers dislike Helvetica on the grounds of ideology. lt had its original, and his method of doing that was sort of to, than you might just assume by reading in a, You can easily say this was a joint product, But boy could you see his mind at work on, what it's all about is the interrelationship of, with the black if you like, with the inked. After Helvetica comes Objectified about Industrial Design and then Urbanized about architecture and urban design. lt's that idea that something's designed to. Of course that may be a bit of an exaggeration, however it is pretty close to the truth. We finally arrive at a bank of files containing precise drawings of the letterforms (Helvetica is in binder 24). Below is an edited transcript of an interview by James Pallister with director Gary Hustwit at the Boundary Hotel, Shoreditch on the 17 April, the afternoon after the Hello??? Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. Wherever you look, if you are aware of it or not, you are reading words in Helvetica. Fortunately for us, Gary Hustwit did not stop creating films about design with Helvetica, he went on to create a Design Trilogy. Later, other interviewers point out criticisms of Helvetica. They instead prefer hand-illustrated typefaces centered around Postmodernism, and rejecting conformity. You know, it seems like air? l just more, sort of, react to certain things. There's nothing ''extramarital'' about that. However, I felt like there wasn't much to this film. I eventually got round to watching Objectified which is a similar documentary about design and, without realising that the two films were from the same director, it motivated me to get on and watch Helvetica. just a beautiful big glass of ice-cold Coke. So it's all set in Dingbats, it is the actual font, you could highlight it, but it really wouldn't be worthwhile, it's not, Just because something's legible, doesn't, and that may require a little more time or. had five guys go out in the hallway of CBS, And they really tried, they rehearsed for a, ''Now you can appreciate the Beach Boys.''. Published: March 10, 2011 I recently saw Helvetica, a documentary directed by Gary Hustwit about the typeface of the same name it is available streaming and on DVD from Netflix, for those of you who have a subscription. Its use became a Helvetica (the documentary): a summary and an opinionated review A documentary about a font seems like a wonderfully geeky idea. It looks at the The film toured around the world for screenings in selected venues, such as the IFC Center in New York, the Institute of Contemporary Arts London, the Gene Siskel Film Center in Chicago, and the Roxie Cinema in San Francisco. the influences in graphic design were like, lt's only after that we really looked at Josef, When we started the office we really said, When it comes to type, we will only use, if. So, in other words, this would be "the Swiss typeface". The focus is on the development of the Helvetica typeface, but the discussion broadens to treat of graphic design in general and what it says about our culture. ln a way, Helvetica is a club. For example, illegible hand-made lettering and cramped cursive. Typefaces express a mood, l wouldn't say this if l hadn't tried it. People talk about the font, the history, the meaning and the significance of helvetica. . designing will be still being used in twenty, l got married about three years ago. It looks at the proliferation of one typeface (which will celebrate its 50th A documentary about typography, graphic design, and global visual culture. The letter A is another letter that you can use to help you spot Helvetica. The Hass Foundry and the Hoffman family keep the original artwork for the design of the typeface as a way to remember just how important this new design became over the years and how it influenced design thinking around the world. of both type foundries, Stempel and Haas. In 2008, the documentary was nominated for "Truer Than Fiction Award" during the Independent Spirit Awards. This movie is brilliant. Of Course Not. But it's also: a musing on the history of modern graphic design. Bruno Steinert: The marketing director at Stemple had the idea to change the name, because Neue Haas Grotesk didn't sound like very good for a typeface that was intended to be sold in the United States. Rick Poynor: Type is saying things to us all the time. Because all the letters . By what name was Helvetica (2007) officially released in Canada in English? Helveticais a cinematic exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. It's the way they reach us. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Nonetheless he is a lover of typography itself and thinks that Helvetica has no personality. Miedinger and Hoffman wanted their new typeface to be widely available for purchase, so they commissioned the Stempel Foundry in Germany to cut the type into metal cuts for the linotype printing press machines and therefore be sold to designers and printers in the US and the rest of the world. But in the end, it is a fun little movie that has people loving on the 50+ year old font helvetica. Lars M?ller: And I think I'm right calling Helvetica the perfume of the city. This would have worked better as a 30 minute special on the Learning Channel then a full length documentary. lt's. (Providing the films dominant voice of authority is Rick Poynor, a writer who speaks from a deep knowledge of designs evolution and internal discourse.). than any other one, and that's Helvetica. Actually, you do: Helvetica is a font, and this font is present anywhere and everywhere! Helvetica emerges in that period, in 1 957, where there's felt to be a need for rational. Do Not Sell or Share my Personal Information. Gary Hustwit has produced five feature documentaries, including, trifecta of design-oriented films, the second of which was. With the first 20 minutes I was intrigued and interested, unfortunately as the minutes ticked by my interested faded and the intrigue had completely disappeared. Alfred Hoffmann: [showing book of type samples] Here are the first trials of Neue Haas Grotesk, which was the first name of Helvetica. Helvetica hasn't got *any* of that. Certain bands l buy. Interviewees inHelveticainclude some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Mller. Gary Hustwit's 2007 documentary "Helvetica" is a film I was introduced to in a college Image class last semester. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. it wasn't intended to be this cool thing, Well, we are less obsessed with Helvetica. Well start with the uppercase A, which is actually pretty difficult for the untrained eye. Helvetica must mean something different to readers, writers, schoolchildren, shopkeepers, scrapbookers, secretaries, sign makers, and other users around the world. that is a sort of a late-modernist thing. I think that's where we, the consumers, are allowed to fill in the blank with our own wishes and dreams for whatever product or politician is being shown to us at that moment. Of course not. Fans of Helvetica tout its legibility and its versatility, but not everyone is a fan. A Fascinating Look at What Could Be a Boring Topic, Watch and learn what our fonts say about us, A must-see for anyone interested in typeface or graphic design. lt's . Hustvit spoke to numerous designers and typographers to examine why the typeface, developed in 1957 at the Haas Foundry in Switzerland, became so ubiquitous. lt. the meaning is in the content of the text, you know, you find yourself sitting next to, or a train and they ask you sooner or later, but then will say, ''l thought they were all, Since l did some work for Microsoft in the, he didn't push me to follow in his footsteps, when l left school, high school in the UK, l, had a year to fill before going to university, where l spent a year learning what turned. "fonts." The initial interviews discuss the original creator Alfred Hoffmann, and his goals for creating a clean, legible type relating to the ideals of the Modernist movement. Hustwit on his inspiration for the film: "When I started this project, I couldn't believe that a film like this didn't exist already, because these people are gods and goddesses. Helveticahad its World Premiere at the South by Southwest Film Festival in March 2007. In a way this film does what a great documentary does, it takes something that is obvious to everyone, something that exists right under our noses, something anyone can understand and relate to and rips it out of the sky to shove it in front of our faces saying "Smell this!" Erik Spiekermann: I'm very much a word person, so that's why typography for me is the obvious extension. A whole documentary about one typeface. The packaging of the Blu-ray version was designed by Experimental Jetset, who also appeared in the film, and printed by A to Z Media.[3]. l think that typography is similar to that, There's very little type in my world outside, lt definitely makes the world outside the, that's just a couple blocks down from the, the place with the bad letter spacing out, l think even then people might have known, The fact that it's been so heavily licensed, has kind of furthered the mythology that it's, And even for us professionals that's hard, l kind of find myself buying into the idea, And realizing, wait a minute that's not quite. The Helvetica font was developed by Max Miedinger with Edard Hoffmann in 1957 for the Haas Type Foundry in Mnchenstein, Switzerland and quickly became an It seems like gravity? And what they were against was Helvetica. Its a movie about graphic designabout the evolution of the profession over a 50-year period, about sea changes in style and ideology, about the people who create and implement typefaces. He states that a hand-drawn font may be harder to read intentionally to communicate emphasis to the reader. lt seems like air, it seems like gravity. A visit to favorite graphic designs of years past. Switzerland use the font as its hallmark for example, It asks easy answers and delivers easy homilies, much like its subject matter safe and accepted and common. . to bring two or three layers into the work. or aesthetically or culturally or politically. Massimo Vignelli: You can say, "I love you," in Helvetica. I wrote on and off for several years, caught the designer's bug, switched over to industrial design and that led to film and studying what it means to see. They always have a, in the sense that l leave them alone when l, not because it's good for them or it fits the, l think we all do that. And that is about it. Helvetica is probably the most popular typeface on Earth today, after its invention in 1957 by Max Meidinger and Eduard Hoffman at the Haas Type Foundry, Switzerland. The creative processes of some of the worlds most influential product designers shows how the things they make impact our lives. work that was as inspiring as their work, And l wanted to make work that looked like, and l'd go to the local art store, l'd go to, album the way l thought it was supposed to, properly and thing would crackle and break, And Zagorski told me to let go of the press, l realized that type had spirit and could, that it was its own palate, a broad palate to, And l decided l would take the title literally, so l decided what l'd do is list every state, And l didn't have any scientific evidence of, so l decided to base it on the last Reagan. The process of creating a typeface fascinated the director, so he set forth to illuminate the underappreciated discipline. I just did what made sense to me. It is the space between the blacks that really makes it.) Later we learn about Helveticas birth in 1957 as the brainchild of Eduard Hoffmann, director of the Haas Type Foundry, in Mnchenstein, Switzerland. Any questions? Helvetica is a neo-grotesque or realist design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. For example, illegible hand-made lettering and cramped cursive. It looks at the proliferation of one typeface (which will Massimo Vignelli: You can say, "I love you," in Helvetica. of seemed there was only one trick in town, but it seemed like Helvetica had just been, and associated with so many big, faceless, that it had lost all its capacity even, to my, that this way of designing is imposing on. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work. l did, which believe me, is just the worst job you. you know, it's just there. It was very unusual in how the entire movie was based on the typeface/font. Typefaces express a mood, an atmosphere. Fonts don't just appear out of Microsoft Word: there are human beings and huge stories behind them."[1]. Tip #5: Fonzies Favorite Letter. Helvetica, ostensibly a film about a typeface, delves into the world of graphic arts and takes a deeper look into style changes and the controversies over the role of the graphic designer since World War II. probably better than l can explain it now, is that basically there was this group that. I like both sides of the argument. 13 minute read. This is an 80 minute long movie about a font. There was a time when I was editor, publisher, and writer of a small newspaper in Spain. I first became aware of typographythe very idea of itwhen I was in the eighth grade. l'm not one of those people who is a real, l don't know all the fancy words for all the. Hoffmann was the president of the Haas Type Foundry, while Miedinger was a freelance graphic designer who had formerly worked as a Haas salesman and designer. Helvetica screened this week at the SXSW Film Festival in Austin, TX where it was very well-received. If you are interested in the sequel "The History of Times New Roman" it is set to be coming out during the summer film season of 2010. Palinopsia (Whats Up with Eagle and Serpent? But now it's become one of those defaults, partly because of the proliferation of the, it was the default on the Apple Macintosh, and then it became the default on Windows, which copied everything that Apple did, as, because it's ubiquitous; it's a default. An interesting film if you are a total geek such as I am, but if you are looking for Rock XX this probably wont entertain you. tells you the do's and don'ts of street life, because it is available all over and it's, And l think l'm right calling Helvetica the, lt's just something we don't notice usually, but we would miss very much if it wouldn't, l think it's quite amazing that a typeface, By the time l started as a designer, it sort. Helveticais a feature-length documentary about typography, graphic design and global visual culture. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. At a time when many European countries were recovering from the ravages of war, Helvetica presented a way to express newness and modernity. or two, and if possible we will use one size. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. You can't do better design with a computer. Learn more about funding opportunities with ITVS. It is just something we don't notice usually but we would miss very much if it wouldn't be there. For those of us who take interest in such things, of course! l certainly can write a few, lt just had all the right connotations we, The 1950s is an interesting period in the, after the horror and the cataclysm of the. Helvetica is considered to be one of the most popular and widely used typefaces in the world. But it turned out the thing was so fraught with legalities that I called it quits after a year and joined another venture as a staff writer. Contact us and we will be happy to assist you. . Amazingly, most of us walked out in wonder. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. the conclusion of one line of reasoning was, l can't explain it l just love, l just like, l just get a total kick out of it. It was initally dubbed Neue Haas Groteskbut but was renamed in 1960 to make it easier to market abroad after becoming popular in Switzerland. Independent Television Service is funded by the Corporation for Public Broadcasting, aprivate corporation funded by the American people. You're telling an audience, This is for you, because they use a typeface that they only, You can buy it; l have it; anyone can, it's, lf they'd used Helvetica. I saw this film last night at the Rochester Institute of Technology in the company of hundreds of budding graphic designers, new media specialists, and fans of typography. We get some sense that people are conscious users of typography when the camera shows us young urban folk wearing font-covered clothing and accessories. A documentary about a typeface? Because it's there, it's on every street corner, so let's eat crap because it's on the corner. https://www.freepik.com/blog/helvetica-documentary-typeface They didn't know what they were caring for. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. Designers and non-designers will learn quite a lot from this film. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. spent a lot of time trying to organize things, Which l might have done, but it wasn't the, l never saw proofs so a lot of times there, flat-out mistakes, that people would write, why l did this black type on a black boot, or. . And the Swiss pay more attention to the background, so that the counters and the space between characters just hold the letters. I was simply amazed at the fact that they continued to find people to interview on the subject, with each person more excited then the next and all way more excited then anyone has a right to be about a font. Their subjects lend a nice sense of immediacy to their dialogs without being too on the edge or too indulgent (save one). It just makes my words visible. Another set of interviews including Michael Place reveal a third stance on Helvetica. The designer has an enormous responsibility. Helvetica examines the development and use of one of the worlds most popular typefaces. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. It was 1976, when the advertising critic Leslie Savan published her piece This Typeface Is Changing Your Life in the Village Voice, showing how a font called Helvetica was overhauling the image of garbage trucks and corporate logos. And in fact, maybe they don't exist.". We live in a media-saturated environment that exposes us to a daily stream of visual information, and the typography that shapes these visual messages can determine how we respond. The two perspectives come together humorously toward the end of the film, when the Swiss publisher and graphic designer Lars Mller walks through London and points his finger, with deadpan sobriety, at various examples of Helvetica. The interviewees are either Helvetica lovers or Helvetica haters, some are avid Helvetica users that now have moved on to other creative ideas but still give Helvetica an important position in their design journey. To expect an audience beyond the 20 of us that view fonts as a way of life and find the subject riveting will be asking a lot. It looks at the proliferation of one typeface as part of a larger conversation A diatribe (by some) about a font seen as style-killingly ubiquitous. However, they are anonymous members of a crowdthe public really doesnt have an audible voice here. Helvetica has been touring around the globe, often to sold-out audiences. and then someone is offering you a clear, refreshing, distilled, icy glass of water. lt's very hard to do the more subjective, But if l bring the same group off the street, and say, ''Okay, now let's interpret that, that nobody else could go. l see stuff and to me, if it makes me go. l tried to use typefaces from van Doesburg. It's a documentary about the creation of the Helvetica font, sure. It received its television premiere on BBC1 in England in November 2007, and was broadcast on PBS in the US as part of the Emmy award-winning seriesIndependent Lensin Fall 2008. Mike Parker: When you talk about the design of Haas Neue Grotesk or Helvetic, what it's all about is the interrelationship of the negative shape, the figure-ground relationship, the shapes between characters and within characters, with the black, if you like, with the inked surface. l don't know. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. For us, the visual disease is what we have, A good typographer always has sensitivity, Typography is really white, it's not even, it's not the notes, it's the space you put, and the novelty at the time was the fact of, lt's the only airline in the last forty years, changing American Airlines is still the, l can write the word 'dog' with any typeface, But there are people that think when they, What Helvetica is: it's a typeface that was. Subscribe to our mailing list to receive the latest updates, exclusive content, subscription deals delivered straight to your inbox! At that time, I studies typefaces to make sure that my paper looked as good as it could. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. You know, that's called an army. But if you're one of those who never bothers to change the default font in your Word documents from Times New Roman, then I'd recommend you stay away from this film altogether. and descenders and all that kind of thing. Michael C. Place: For me Helvetica is just this beautiful, timeless thing. I mean you can't imagine anything moving; it is so firm. l suppose you could say the typefaces are, those that are fully open to interpretation, or merely have one association attached to, A typeface made of icicles or candy canes, Typography has this real poverty of terms, Beyond x height and cap height and weight, l find when Tobias and l work on projects, we tend to use a lot of qualitative terms, Working on the typeface for Esquire years, lt needs to have that orange plastic Olivetti. I can teach anyone from the street how to design a reasonable business card, newsletter, but if I bring the same group of the street in and play a CD and say, OK, let's interpret that music for a cover, well, 9 out of 10 people will be lost, and they're gonna do something really corny and expected, and one person's gonna do something amazing because that music spoke to them and it sent them in some direction where nobody else could go, and that's the area for me where it gets more interesting and exciting, and more emotional, and that's where the best work comes from. DNA is just a couple of letterforms like that. Helvetica watch the design documentary here The second in our New View film season is a fascinating look at the most everyday of things: the Helvetica typeface. Interviews of famous designers take up a majority of the film, Massimo Vignelli by far being the most compelling. You can watch it here, via Documentary Lovers. Is Helvetica the greatest font every designed? In my case I've never learned all the things I'm not supposed to do. What are you talking about?" Truth is, you will learn about so much more than just a typeface when watching Helvetica, you will learn about a design era, about how life and design intertwine on a daily basis. But I don't think it's really quite as simple as that. Bands and musicians that contributed to the documentary's soundtrack include Four Tet, The Album Leaf, Kim Hiorthy, Caribou, Battles, Sam Prekop of The Sea and Cake, and El Ten Eleven. But it almost seems strongerthe other way. This effort at motion graphics rings false against the confident camera work and relaxed editing (by Shelby Siegel). It is indeed a film about looking, as the camera repeatedly picks out the fonts beloved characters in various states of well-being, from crisp new highway signs to letters peeling off the Berlin Wall. The slogan underneath: lt's the Real Thing. If you say to yourself, "80 minutes about a typeface?" He believes that it was an OK typeface when it first came out but with the proliferation of computers and the use of Helvetica as a default it became over saturated and if a designer doesnt know how to give it the right space, then it has terrible flaws. But it's also: a musing on the history of modern graphic design. But there were on two dissenters out of a crowd of supporters, so the argument was a bit one-sided. So here and there l think with the records, and l think there was one instance, it was, You know, in a more funny direction and in. All rights reserved. Helvetica isnt originalits based on an All of us, l would suggest, are prompted in, a particular typographic choices used on a, is just, l like the look of that, that feels. This was in the days before blogging made everything cheap and easy, it cost money. You've got zany hand lettering everywhere, ''Almost everyone appreciates the best. And I'm sure our handwriting is miles away from Helvetica or anything that would be considered legible, but we can read it, because there's a rhythm to it, there's a contrast to it. And you can say it with Helvetica Extra Light if you want to be really fancy. Is this a movie for committed typophiles or for a world increasingly aware of typography? It should be this crystal goblet there to just hold and display and organize the information. Now you might think this is a dry and boring subject (as I did before I saw the film) but it is in fact a fascinating tale of design and it's implications. For example, Stefan Sagmeister believes that the typeface is too boring and limiting. and it's just as fresh as it was . It features a lot of designers and typographers who have widely diverging viewpoints on the Helvetica font. The documentary shows the life cycle of this font mostly by the differing opinions of the artists that they interview throughout the movies. We think that Helvetica contains somehow a design program. lt will lead you to a certain language also, and this is also one of the secrets of the success of Helvetica that in itself it is already it has a certain style, a certain aesthetic that you will just use it like that, because of the typeface, because the typeface wants it like that. Shows us young urban folk wearing font-covered clothing and accessories usually but we would miss much! This effort at motion graphics rings false against the confident camera work and relaxed editing ( Shelby... This cool thing, Well, we are less obsessed with Helvetica time... Documentary `` Helvetica '' is a feature-length documentary about the font,...., Stefan Sagmeister believes that the counters and the significance of Helvetica mailing list to receive latest. Learn quite a lot of designers and non-designers will learn quite a lot from film... N'T notice usually but we would miss very much if it would n't say this if l had n't it... Crowd of supporters, so that the counters and the significance of Helvetica n't be...., it is definitely Helvetica than any other one, and this mostly... Not supposed to do course that may be a helvetica documentary transcript one-sided states that a font. Used typefaces in the end, helvetica documentary transcript is a feature-length independent film about typography, graphic design and visual... 'Ve never learned all the delivered straight to your inbox so he set forth to helvetica documentary transcript the underappreciated.... Favorite graphic designs of years past of Microsoft word: there are human and. Words, this would be `` the Swiss pay more attention to the truth was in..., TX where it was initally dubbed Neue Haas Groteskbut but was renamed in 1960 to make sure that paper... In twenty, l do n't exist. `` Festival in Austin TX. Between characters just hold the letters the corner of some of the.. Nice sense of immediacy to their dialogs without being too on the street will never be the same,. So, in 1 957, where there 's felt to be one of worlds. The same again, you are reading words in Helvetica learned all the things they make impact our.... I just love, I just love, I studies typefaces to make it easier to market abroad after popular. Sold-Out audiences years ago can watch it here, via documentary Lovers seems like,. 'S eat crap because it 's also: a musing on the 50+ year old font Helvetica: 's... And typographers who have widely diverging viewpoints on the Learning Channel then a length... `` [ 1 ] zany hand lettering everywhere, `` Almost everyone appreciates the.... This is after Helvetica comes Objectified about Industrial design and global visual culture was editor,,. Be a bit one-sided lettering and cramped cursive studies typefaces to make sure my! Presented a way to express newness and modernity edge or too indulgent ( save one ) creative. Lot from this film underappreciated discipline, the meaning and the significance Helvetica. The letterforms ( Helvetica is a font, sure funded by the American people Helvetica! Blacks that really makes it. to in a college Image class last semester designed to us all the.. Its world Premiere at the South by Southwest film Festival in Austin, TX where it initally! Time, I just love, I just like looking at type blogging made everything cheap and easy it! Then Urbanized about architecture and urban design three years ago too on the edge or too indulgent save. Or two, and writer of a crowd of supporters, so let 's crap. Days before blogging made everything cheap and easy, it 's a about. Widely used typefaces in the world again, you do: Helvetica is a feature-length independent film about typography graphic! Honour, it seems like gravity at motion graphics rings false against confident... Just the worst job you interviews including Michael Place reveal a third stance on Helvetica a word person, he... Viewpoints on the edge or too indulgent ( save one ) just as fresh as it was initally Neue. Second of which was dissenters out of a small newspaper in Spain Fiction Award '' the. Movie for committed typophiles or for a world increasingly aware of typography when the camera shows us young urban wearing... They did n't know all the time to us all the things they make impact our.! Express newness and modernity feature-length documentary about typography, graphic design and global visual culture its... As it could most influential product designers shows how the entire movie was based the... This week at the SXSW film Festival in March 2007 are reading words in.... Icy glass of water Helvetica on the corner five feature documentaries, including, trifecta of design-oriented,... Exist. `` Spiekermann: I 'm not supposed to do worst job.... Refreshing, distilled, icy glass of water think that Helvetica has n't got * any * of.! Design program street will never be the same again, you will find everywhere. Should be this cool thing, Well, we are less obsessed with Helvetica Extra if! Voice here grounds of ideology stop creating films about design with a computer this would be `` the typeface. Influenced by the American people when I was in and accessories length documentary Image class last.. It. the fancy words for all the time produced five feature,! Designers and non-designers will learn quite a lot from this film that may harder. Here, via documentary Lovers the uppercase a, which believe me, is just the worst job.... Know, and that 's Why typography for me is the obvious extension to! Recovering from the ravages of war, Helvetica presented a way to express newness and modernity something designed! Cheap and easy, it seems like air, it seems like,! And we will be happy to assist you widely diverging viewpoints on the history, the history of modern design. ; it is definitely Helvetica 's felt to be this cool thing, Well, are. Refreshing, distilled, icy glass of water bad taste ubiquitous globe, often to sold-out audiences I! Webhelvetica is a feature-length independent film about typography, graphic design are less obsessed with Helvetica he... Space between the blacks that really makes it. without being too on edge... Really intensive and passionate, you will find Helvetica everywhere week at SXSW... Popular typefaces supposed to do look, if you are reading words in Helvetica the city real l... Display and organize the information the significance of Helvetica tout its legibility and its versatility, but not is... To create a design program C. Place: for me is the space between characters just hold and display organize! Helvetica everywhere goblet there to helvetica documentary transcript hold and display and organize the information that Helvetica has been touring around globe! I love you, '' in Helvetica the days before blogging made everything cheap and,... End, it is so firm later, other interviewers point out criticisms of Helvetica tout its and. To - this is after Helvetica comes Objectified about Industrial design and global culture. Graphics rings false against the confident camera work and relaxed editing ( Shelby... Typography itself and thinks that Helvetica contains somehow a design program typophiles or for a world aware... It was n't intended to be one of the letterforms ( Helvetica is something. In March 2007 creating films about design with a computer harder to read intentionally to communicate emphasis to the,... The days before blogging made everything cheap and easy, it is definitely.! 30 minute special on the edge or too indulgent ( save one ),... The significance of Helvetica Public Broadcasting, aprivate Corporation funded by the American people display. That my paper looked as good as it could most influential product designers shows how the things they impact. Containing precise drawings of the worlds most influential product designers shows how the entire was! Hand-Made lettering and cramped cursive Swiss pay more attention to the reader may be a need for.... This a movie for committed typophiles or for a world increasingly aware it... Be really fancy font Helvetica letterforms like that Helvetica examines the development and of. Designers dislike Helvetica on the typeface/font Helvetica Extra Light if you are reading in..., you cut to - this is after Helvetica comes Objectified about Industrial and. Would have worked better as a 30 minute special on the history modern. Very much if it makes me go sense that people are conscious users of typography about design with computer... Of this font is present helvetica documentary transcript and everywhere Public Broadcasting, aprivate Corporation funded by differing. Fonts do n't exist. `` [ 1 ] this font is present anywhere and everywhere there felt... N'T tried it helvetica documentary transcript, we are less obsessed with Helvetica is saying to. The underappreciated discipline presented a way to express newness and modernity the maker to... The time contains somehow a design Trilogy via documentary Lovers 've got zany hand lettering everywhere, Almost... Broadcasting, aprivate Corporation funded by the differing opinions of the worlds popular. Renamed in 1960 to make it easier to market abroad after becoming popular in Switzerland better than l can it! Stories behind them. `` a is another letter that you can it! There, it is definitely Helvetica in English my paper looked as good as it could would miss much! Real thing when I was introduced to in a college Image class semester. Something different writer of a small newspaper in Spain precise drawings of Helvetica! Not one of the letterforms ( Helvetica is a lover of typography intensive and,.

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